Sponsorship Valuation

Bortz Media & Sports Group offers valuation of sponsorship inventory elements for teams and leagues to fully understand the exposure value of their sponsorship inventory. Our sponsorship valuation service also offers tools for teams to increase revenue by effectively communicating this value to sponsors.

The sponsorship inventory valuation process provides:

  • Detailed measures of audience exposure, both in-arena and via broadcast.
  • Market-specific value estimates for determining exposure value.
  • Media buyer, agency, and advertiser criteria for evaluating sponsorship exposure value.
  • Approaches to derive full exposure value from sponsorship inventory.

Our sponsorship valuation approach provides exposure data and valuation methods which can be easily communicated to agencies and advertisers to validate the exposure provided by your property.

Our Approach

Quantifiable media exposure data

Several measures of time and number of exposures are provided for each individual medium (signage, print, kiosk,etc.), including both in-venue and electronic (television, radio, internet) media exposures.

Value estimate for media exposure

An estimate is made of the advertising value for each medium. This value estimate is “value” of the medium to the advertiser relative to other comparable advertising opportunities in the marketplace (both locally and nationally).

Comparative CPMs

CPMs for media analyzed are provided as a comparison against CPMs for other common forms of media both locally and nationally. This is provided as a sales tool to allow the sales organization to effectively understand the value that the sponsorship inventory offers their clients, and can be used in the sales process directly.