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New Report:"Digital Broadcasting: Where Do We Go From Here?" ...released June 2010. NOW AVAILABLE.
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Assessment of Technology-Based Products and Services
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A History of Supporting Innovation
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As early as the mid-1970s, reports were prepared for the Office of Telecommunications Policy and National Science Foundation spanning topics such as video recording, home electronic information services, high definition television, video compression, flat wall screens and specialized services provided within television signal blanking intervals.
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Beginning in the 1980s and continuing forward to the present, we have completed numerous assignments addressing the economics and market opportunities associated with direct broadcast satellite; fixed wireless spectrum; fiber-based broadband networks; and technology-based products/services including HDTV, digital multicasting and datacasting, digital video recorders, virtual advertising, interactive/enhanced TV, Internet content delivery, etc.
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Major financial institutions, telecommunications companies and industry organizations have all engaged Bortz Media & Sports Group’s services in these areas.
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Service Offerings
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Bortz Media’s technology assessment services address both distribution technologies and content-based products and services:
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Recent assignments addressing prospects for emerging distribution technologies include:
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We assisted two different clients in assessing the economics of fiber-to-the-premises (FTTP) technology, and also recently evaluated market and economic opportunities associated with the use of broadband-over-power line (BPL) technology.
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We assisted a fixed wireless service provider in developing a business plan for the provision of broadband Internet services.
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We recently assessed voice-over-Internet protocol (VoIP) market opportunities on behalf of a cable client.
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For multiple programming clients, we considered opportunities and risks associated with video-on-demand and subscription video-on-demand distribution, as well as revenue opportunities related to HDTV programming tiers.
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Beginning with a comprehensive analysis of “multimedia” market opportunities for Capital Cities/ABC, Inc. (now Disney) in 1994, Bortz Media has been actively engaged in evaluating Internet and interactive business options. This initial assignment considered strategic alternatives in the Internet market, as well as in on-demand television, interactive TV and multimedia software development.
Examples of recent Internet assignments include:
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We have recently analyzed the future financial prospects of two major content-based sites -- projecting advertising/sponsorship, e-commerce and premium service (streaming, content syndication, etc.) revenue streams.
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We assisted a broadcasting client in the development of a business plan for an e-commerce-driven Internet “infomediary” concept. This assignment addressed issues related to e-commerce execution, managing a national infrastructure to support local station commerce and content elements, and establishing partnership parameters in the context of securing investment capital.
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We assisted a cable programming entity in developing a detailed business model for an on-line extension that would function in tandem with its digital channel. In addition to development of a “stand-alone” plan, we assessed merger and acquisition opportunities and estimated the fair market value of this asset.
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| Earlier this year, Bortz Media assisted the owner of a major content-based website by providing a comprehensive evaluation of the site’s service offerings, assessing premium service opportunities, defining distribution options and determining the overall value of the organization’s Internet content assets. |
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